Trump: The Art of the Deal
Trump's 1987 business memoir (ghostwritten by Tony Schwartz)
Tradition: American business / political celebrity
Trump's 1987 business memoir that established his celebrity-business persona
Trump: The Art of the Deal is Donald Trump's 1987 business memoir, ghostwritten by Tony Schwartz. The book established Trump's public persona as the master business-deal-maker. The framework emphasises personal-promotional self-presentation, deal-making instincts, and the New York real-estate world. Schwartz has subsequently distanced himself sharply from the framework. The book has been cited as central to Trump's subsequent political-celebrity trajectory.
Author
Editions cited
- Trump: The Art of the Deal (Random House, 1987)
School Embodiments
Working pragmatic-realist business method.
"Pragmatic-realist method." (Art of the Deal)
Naturalist framework of business-economic phenomena.
"Naturalist framework." (Art of the Deal)
Retrospective absurd disconnect between book and subsequent political trajectory.
"Absurd disconnect." (Art of the Deal)
Self-promotional construction of identity.
"Self-promotional construction." (Art of the Deal)
American civic-individualist self-creation tradition.
"American self-creation." (Art of the Deal)
Retrospective: lack of substantial ethical framework.
"Lack of substantial ethical framework." (Art of the Deal)
Norman Vincent Peale-influenced positive-thinking framework.
"Peale-influenced framework." (Art of the Deal)
Retrospective negative relation: framework opposed to liberation themes.
"Negative relation." (Art of the Deal)
Internal Tensions
Ghostwriter Tony Schwartz has subsequently distanced himself sharply from the framework.
I. Time
1970s-80s New York real-estate time.
Attributes
II. Space
New York real-estate space.
Attributes
III. Matter
Embodied business life.
Attributes
IV. Observer
Trump as autobiographical narrator (ghostwritten).
Attributes
V. Energy
Business-deal energies.
Attributes
VI. Information
Business-promotional record.
Attributes
Personas that cite this work
Personas with the nearest attribute fingerprint
Historical figures whose own classification on the same six-dimensional grid lands closest to this work's. Computed by attribute-agreement on coordinates both address.
Computed school proximity
The work's attribute fingerprint scored against all schools using the same quiz scorer. Useful as a sanity check on the hand-curated embodiments above.
How Trump: The Art of the Deal resolves each dilemma
51 resolved positions across 4 dimensions, including 29 distinctive where the majority of schools go the other way · 6 unaligned.
Each dimension is sorted so minority positions come first. Mainstream positions are folded into an expandable list.
Time · 9 dilemmas · 3 distinctive
Persistence, the future, and the direction of becoming.
6 mainstream positions
Matter · 7 dilemmas · 4 distinctive
What stuff is — fundamental, relational, or appearance.
3 mainstream positions
Observer · 37 dilemmas · 5 distinctive
Mind, agency, and the knower's relation to the known.