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Work #616 · Mid

Understanding Media: The Extensions of Man

Marshall McLuhan
1964 · English
Media-theoretical philosophy · Canadian media studies / Toronto School

McLuhan's 1964 foundational text — "the medium is the message", hot vs. cool media, the global village

Attribute Fingerprint

Rows where works disagree are highlighted in gold. The full ontology grid is shown.

Attribute Understanding Media: The Extensions of Man (Mid)
Time · Extent Infinite
Time · Ontological Status Substantival
Time · Grain Continuous
Time · Freedom Non-Deterministic
Time · Traversability Linear
Time · Dimensionality One
Time · Direction Uni-directional
Space · Extent Infinite
Space · Ontological Status Substantival
Space · Curvature Flat
Space · Dimensionality Three
Space · Locality Local
Matter · Extent Infinite
Matter · Ontological Status Substantival
Matter · Conservation Conserved
Matter · Dimensionality Three
Matter · Locality Local
Observer · Time Instance Single
Observer · Space Instance Plural
Observer · Knowledge Extent Partial
Observer · Knowledge Retainment Total
Observer · Physicality Embodied
Observer · Agency Both
Observer · Number Plural
Observer · Metaphysical Agency None
Observer · Moral Authority Constructed
Observer · Theological Method
Energy · Extent Infinite
Energy · Ontological Status Substantival
Energy · Conservation Conserved
Energy · Dispersibility Irreversible
Information · Ontological Status Substantival
Information · Cosmic Conservation Conserved
Information · Personal Conservation Conserved
Information · Granularity Continuous

Dimension-by-Dimension Evidence

What each work's passages reveal about its stance on each of the six dimensions.

Time

Understanding Media: The Extensions of Man

The accelerated electronic time.

Space

Understanding Media: The Extensions of Man

The "global village" mediated space.

Matter

Understanding Media: The Extensions of Man

The material media as extensions of the human body.

Observer

Understanding Media: The Extensions of Man

The media-extended human.

Energy

Understanding Media: The Extensions of Man

Energies of media-extension and reversal.

Information

Understanding Media: The Extensions of Man

Central — the medium-as-message framework.

Internal Tensions

Where each work's argument pulls against itself.

Understanding Media: The Extensions of Man

McLuhan's media theory remains foundational and controversially predictive of the digital age.